1. The Longtail Theory represents websites such as Amazon, Ebay, Hulu, etc. All of these online sites sell large amounts of niche products. Though these sites offer mainstream products, they also tailor to people's specific preferences. An example of the Longtail Theory that I could come up with is YouTube. Millions of small producers upload videos to YouTube and each channel is different while catering to niche audiences. I've experienced this firsthand by religiously watching the Jesse and Jeana's vlog: BF vs. GF. You all should check them out, they're pretty dope! (They also have another channel: Prank vs. Prank).
Here's the Links:
BFvsGF
PrankvsPrank
2. The "Bargainer" consumer behavior pertains the most to me in that I'm always looking for the best possible deal. Just the other day, I searched sites like Amazon, Ebay, and Target to find a specific dress that I hoped they had in stock. I compared prices to make sure that I could get the best deal, with taxes and shipping included. Sometimes, sadly, I spend hours finding the best deal on a product. I did that when looking for a specific Canon camera I wanted, and ended up getting a great deal.
YouTube was a great example! All the channels on that website provide the same service of videos but there are so many different types of personalities and people that each have different opinions or talent no other channel could provide. It's easy to find something specific on YouTube because every channel has a niche audience. There is always someone to watch.
ReplyDeleteAlso, I love the BFvsGF vlogs! Great post!
Youtube is a good example, it totally fits the Long Tail theory definition. Channels with large amount of views (famous artist video clip for example) and some more personal channels where the audience is reduced because of the video content.
ReplyDeleteI am not patient enough to compare every price of every site before buying an item online, I admire your patience :p