1. In the book review by Virginia Bailey, she gives us 4 elements that Henry Jenkins speaks of in his book. These elements (technological, industrial, cultural, social) affect how our media spreads. Jenkins gives the example of "Survivor" and how the 4 elements are utilized with the participants of the media. People look up spoilers online through social media by using smartphones, tablets, etc. (technological). They converse with each other in comment sections on websites or blog about their ideas as well as tell the producers on Twitter how they felt about an episode (social). It creates an environment that people desire to be a part of because it's popular and people feel that their input is important (cultural). The corporations who create the show sell merchandise, have contests, etc. to get people excited and make more money (industrial). All of this pertains to all television shows and even to websites, like Amazon.
2. Creative engagement is allowing for more diverse, creative methods of participation. The review by Virginia Bailey talks of Jenkin's idea that companies should listen to fans in order to come up with more creative ideas for their media. One example of this that I could relate to is the show "Pretty Little Liars". The producers of this show are so smart in that they have the writers write as the show goes along and they research the audience's ideas for the show while listening to their feedback. They heavily rely on social media so fans can tweet to the actors, producers, etc. and learn clues in order to solve the mystery. Fans also create merchandise as well as letting them design the next season's campaign complete with fan art, commercial ideas, etc. It's a really creative way to get the fans involved and give them what they like.
I agree with your definition of these 2 terms. In my opinion, companies should really use Creative engagement more often. It is very efficient, cheap, and an easy way make the consumer feel implicated. I believe that this technic will be more and more used in the upcoming future.
ReplyDeleteI also agree with both of your definitions of these two terms!
ReplyDeleteI liked your examples of creative engagement! I didn't know so much of the fans' input directly effected the show "Pretty Little Liars"! I watched the first few seasons but I can't keep up.
I feel like smaller companies and producers could never really get a fans input because they don't have the money to advertise their films. Those are always the best because they're individual and original!
This was an awesome post! I learned from it.
It is really great to see fans have an influence on how products come out based on their fan designs of things. On the internet there are a lot of things like this, and it helps the company and the fans that want to see this stuff. There are incentives for this as well as some people get paid for this sort of thing. Riot Games a company that makes a popular video game asks fans to create fan art to get some ideas for new skins for their characters and all of that sort of stuff, each of these content creators get some form of payment through the game in merchandise from the company on their online game. This kind of thing keeps fans happy and you're right when you say its a cool way for fans to interact with products they like.
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